Should this project ever take off the ground Liverpool Football Club kit sponsor Carlsberg look to pursue club’s new stadium naming rights. As reported by euFootball.BIZ Liverpool big wigs are being "scared" by Liverpool fans in to keeping the iconic Anfield name. I'm very happy to hear Liverpool supporters are being heard. It would be disastrous to see the deep rooted history in the Anfield name get tarnished. This means LFC will have two separate financial entities co dependent on each other's success. It will be LFC's burden if Carlsberg goes under or sells. I prefer to see one owner one name.

If the danish brewing company were to go under in a freak economic takeover, LFC and everything that is sacred will be lost. What will in sue is a corporate tug of war over naming rights. Imagine the name of the grounds are to be changed now and 7 years later changed once again. I don't want to have "Probably the best" stadium in the world. We must have "THE BEST" stadium in the world. Anfield.